Friday, March 10, 2006

ActionForum: MoveOn's Self-inflicted Lobotomy... a virtual debate

This article is written with the sincere hope MoveOn will rethink its dysfunctional ActionForum. Given that so many of the forum's features... even the reply function, have been disabled, this is a virtual debate with MoveOn's ActionForum Webmaster. I will respond to his words taken directly from his posts.... some have been nuked. I've included the date which each was posted. Since I keep finding new posts, this article may be revised a few times a day. This is a follow-up to my original critique of the ActionForum in the article below this one.

Any political organization is only as effective as the quality and implementation of its ideas. To insure a constant flow of quality ideas MoveOn teamed up with ActionForum to run an e-democracy forum that claims to specialize in
· Think Tanks
· Policy Formation
· Planning & Public Participation Processes
· Research and Development
· Corporate Decision Making

It is my contention that each time there's a problem at the forums, MoveOn's idea of a "fix" is to further sabotage its own e-democracy model. So much of its potential benefit has been deliberately destroyed that it amounts to a self-inflicted lobotomy. The forum now denies the leadership access to the ideas, creativity, and cooperative potential of the membership.

As for why there is but ONE forum for all 3.3 MILLION MoveOn members:
TIM H. November 15, 2005:
Imagine you attend a public meeting, you walk into a large room and there, one by one, people are getting up and addressing the group about what is important to them. You listen, sometimes you clap and some times not. Some people you are bored with and some you find fascinating. Since so many people are giving speeches you can't possibly listen to all of them, but you discover that you can hear a repeat of those that the people clapped the loudest for without too much difficulty. It is exhausting, but you learn a lot about what the group as a whole thinks important by what they clap at. You also learn about yourself when your clapping doesn't match with the others. You begin to sense a community with the other participants.

RESPONSE: Nice cozy analogy but it falls apart under the most cursory examination. Town meetings come to an end. They do NOT ramble on for nearly 18 months with a slow trickle of people coming in to speak, listen, or applaud. People have their say but it's not just to hear themselves speak... there's a purpose behind it: to have input into an eventual policy vote. The current forum model is no town meeting. It is a dumping ground for all topics. It has no direction. It never breaks down into subcommittees to focus on a problem. It just churns out posts, few of which are read. There is no attempt to harness the talents of the membership to devise strategy and action plans. The rating system is dysfunctional since it has several built-in defects discussed at length in my last article. It can never work in the absence of guidelines nor can it meaningfully compare apples to aardvarks. Your insistence on just one forum also means the entire e-democracy decision making/policy development model you once championed can never work.

You wrote above It is exhausting, but you learn a lot about what the group as a whole thinks important by what they clap at. That is another gross misrepresentation of what goes on at the ActionForum. In reality the group as a whole is NOT at work rating posts. As I posted in the last article I found one post with 20199 votes proving that there are were once at least that many unique forum members. I did an average of the votes per post for one sample day, December 12, 2005. I did not include posts that benefited from the rating system's display bias 2 of which had several thousand votes. The average was 8.9 votes per post. That meant the average post may be rated by miniscule 0.00045% of members registered at the MoveOn forum. Your constant effort to put lipstick on a pig borders on scandalous.
TIM H. February 25, 2006:
A structure of a forum is a balance of many competing interests. There are trade offs. Depending on your agenda, you may or may not be happy with the trade offs. The structure of the forum primarily supports people who are proposing ideas to MoveOn. Every comment is read at least twice by MoveOn, summaries are made, comments passed on.

RESPONSE: My agenda is simple: an organization like MoveOn is only as effective as the quality of its ideas. A killer idea implemented in a timely manner is worth its weight in gold. Since this forum is the ONLY forum MoveOn provides its members and it's MoveOn's PREFERRED method of receiving input members, I simply want to insure the forum DOES provide quality input on a timely basis. That's why it distresses me so to see that MoveOn continues to sabotage its own e-democracy model. It alienates many committed MoveOn members who have left in disgust. Now I think the REAL question here is since YOU were once a big supporter of the e-democracy model which you STILL BRAG ABOUT even while you refuse to implement it, what's YOUR agenda? Why insist on a format when you know members can never read all the posts? Worst... why continue with a model you admit is on overload. Four months ago you wrote this
TIM. H November 11, 2005:
MoveOn's forum is a large forum. This means that there are more comments than anyone person can, or would want to read. The description of ActionForum was written for a small forum where one would expect one to read all the comments. Since MoveOn has grown very large, its forum is large.

So you fully admit the forum does not permit members to read every post. So why does MoveOn REFUSE to fix the problem? Why run a forum in a manner that is so user-UNfriendly, that can't provide members easy access to the issues they care most about, and that has a worthless rating system? Why not just do what EVERY OTHER FORUM DOES: create numerous issue-specific forums and permit discussion. This would allow for an efficient concentration of people interested in a topic and permit synergy. Yes Tim... some believe there's a greater benefit to CONCENTRATING members interested in a topic as has been done at ActionForum in the past.
TIM H. February 25, 2006:
There are people out there who don't like the fact that their comment doesn't get much traction. They blame the forum structure and write comments like ulTRAX's. They are angry. They scream "fix the forum" as if there is something wrong with it or that they would like it any better if it was changed.

RESPONSE: You wrongly assume that anyone who has a problem with the way you run the forum has petty motives. That's an insult to committed members who simply want to see MoveOn live up to its e-democracy promise... or see that MoveOn is getting QUALITY INPUT from its members. I could care less if my ideas get "traction" in the current forum since as a Progressive I already know my ideas don't appeal to most liberal Democrats. Without clear guidelines, with too many topics, and with the built-in biases the rating system comes up with winners and losers, but it's all meaningless. In fact I suspect the rating system has a perverse effect, training those who can tolerate your forum to write post that appeal to the lowest common dominator. One of the other reasons I find your forum an exercise in utter frustration is one can post what seem like common sense ideas and never know why there are some "disapproval" votes since you refuse to enable responses. BTW, you refused to ever answer the question whether those running the forum are voting.
TIM H. February 25, 2006:
MoveOn could add replies, they have the software. But very few people will read the replies--and often there is very good information there. Also, the number of stupid on liners would go up, as would rants and flame wars. It is much better instead of writting a reply that one simply write a new comment addressing the issue.

RESPONSE: There you go again... because YOU think some might not read responses you feel justified eliminating them. It's really up to the two parties, the original poster and the responder, to decide the value of a conversation.... NOT YOU. Some responses might contribute to improving a killer idea that could be invaluable at a political tipping point. But you obviously don't believe in synergy or collective brainstorming. The reply function is a feature taken for granted at every other forum I've even been to... and I belong to about 40. Your idea of posting replies unconnected to the original post is also absurd... especially since by design anything posted in your forum is forever pushed down and there's no reason for anyone to even look for responses. And that's EXACTLY what happened today. While combing the forum for your posts, I stumbled across a post you wrote to me back on July 17, 2005. I never saw it until today.

And to add contradictions to absurdity last November 11th last year YOU recommend to someone complaining that they could not read all the posts:

No one expects you to read them all. That is why they are rated. Read the top 20 or so of the top comments, look at some of the recent comments, and if you have something compelling tell us what you think.

In essence you were aggravating a bias of the rating system by encouraging the rating of top listed posts which already have an advantage.
TIM H. February 25, 2006:
We could divid the forum into topics, but then we wouldn't all be on the same page, and the forum would truly just be talking to the choir. The benefit would go down.

TIM H. March 1, 2006:
But there is a bigger problem with topics. People only look at what they think they are interested in. It is true for me. I never would have taken voting paper trail seriously, or peace building for that matter, if this forum us divided into topics. This is because I never would have looked at the topic, I never would have known there was something there. So dividing into topics won't make it so more people view a comment before it is buried, but it will make it so only the choir looks at the comment. Don't get me wrong, topics are good for somethings--like forums on antiques, sports, etc. MoveOn wants you to be able to address the whole group, not just those interested in a particular topic.

RESPONSE: You keep harping that having one forum means everyone's on "the same page"... yet there HAVE BEEN OTHER FORUMS HERE. There's McCain-Feingold forum you still give as an example on the Unique Features page. Below is a partial list of some discontinued forums I've found:

FORUM 263 started November 2003:
http://www.actionforum.com/forum/index.html?offset=0&forum_id=263

Help decide the slogan for the first MoveOn.org Voter Fund T-Shirt
FORUM 265 started January 2004
http://www.actionforum.com/forum/index.html?offset=0&forum_id=265

What "great goals" would you choose for our nation?
FORUM 267 started Jan 2005:
http://www.actionforum.com/forum/index.html?offset=0&forum_id=267

What is your top question for DNC Chair Candidates?
FORUM 268 started Feb 2005:
http://www.actionforum.com/forum/index.html?offset=0&forum_id=268

Help Choose A Name for MoveOn's New Organizing Campaign
FORUM 269 started March 2005:
http://www.actionforum.com/forum/index.html?offset=0&forum_id=269

Suggest a slogan for Operation Democracy, our new campaign
FORUM 270 started May 2005:
http://www.actionforum.com/forum/index.html?offset=0&forum_id=270

Tell us what you want Operation Democracy to do.
FORUM 271 July to August 2, 2005:
http://www.actionforum.com/forum/index.html?offset=0&forum_id=270

This was the forum to find an anti-Rove slogan.

Curiously while you were directing members to post in the correct Rove Slogan forum you must have created, you were, just days before, defending the idea of NOT having other forums:
Tim H. July 19, 2005:
Get a search feature, divide up into multiple forums and loose the ability to pitch your ideas to a lot of new people. You then will only be able to talk to the choir--what good is that.

What good is it? It's the only SMART way to run the contest. You keep arguing against policies that MoveOn followed just a year ago. You were Webmaster then. YOU MUST HAVE CREATED THE ABOVE FORUMS. If not then I await your public condemnation of those who dared violate this precious "same page" philosophy.
TIM H. February 25, 2006:
And yes, the information about the forum is dated. It is time to do version 3, but I don't see fundamental changes. I believe that MoveOn does need something more, in additon to the forum. I believe we should have an online thinktank so investigate some core issues. It is not top priority, 2006 election is. But it is important.

If you think there should be a think tank, why isn't there one? If election 2006 is so important... WHY ISN'T THERE AN ELECTION 2006 FORUM? Defeating Roberts and Alito was also important... yet MoveOn REFUSED to create special forums to discuss strategy. I think that refusal went a long way in insuring MoveOn's campaign to protect the federal judiciary was poorly thought out and ineffective. As for the software, it's so user-UNfriendly it doesn't even rise to the quality of kludge. GET RID OF IT!
TIM H. February 25, 2006:
There are metrics for judging a forum. By many of them ActionForum is tops. Our comments word count is very good, we have relatively few flame wars. Our content is diverse and we have a very large number of people posting. This is done with automatic posting with moderating after the fact. ActionForum works well.

RESPONSE: The only REAL metric that counts is if ActionForum is doing EVERYTHING IT CAN to insure an efficient method of providing the leadership with meaningful input from the membership on a timely basis. If the leadership wants guidance on specific issues, short-lived ad hoc forums should be created with clear questions for the membership to address. The site should be user-friendly, allowing a member to easily find a topic they are interested in. This REQUIRES that issue-specific forums. Such forums would encourage synergy in developing ideas. The site SHOULD provide members with a sense of community. There's no cooperative teamwork in the current forum nor is there ever any end-product as was the case in the forums listed above. By THESE standards ActionForum is an utter failure.
TIM H. March 1, 2006:
We had replies for a few years on the great goals forum. We also took a very hands off approach to moderating. By Feb 2004 things had deteriorated to the point we had to take action. People, who weren't MoveOn members were coming on and posting stuff that wasn't appropriate. We disabled some types of links and we eliminated the replies function. We created tools to remove and block people and to just move comments. In my view it was a noble effort that failed because of a very small percentage of people. There was a good side, we learned more about community.

RESPONSE. How do other forums deal with such problems? Certainly they don't self-sabotage their own intent. Perhaps the real message here is the current FORUM is based on a defective design. Why doesn't MoveOn just do what all other forums do: GET REAL MODS! Why this seeming need to run the MoveOn forum on the cheap? Is MoveOn unwilling to put up funds to provide its members a REAL forum?
TIM H. March 1, 2006:
With time our understanding of how change comes about, what moves people evolved. I believe that repetition is very important, that hearing it over and over, from different sides, from different views, is the most effect way to move people. There is nothing wrong with redundant comments, they serve an important purpose.

RESPONSE: Since when can YOU claim some monopoly on how a forum will be valuable to the 3.3 MILLION members MoveOn claims to have? As for redundant comments, one would expect to see them in a forum filled with liberals/progressives. But what's the point of an endless stream of posts calling for impeachment, perhaps 10% of all posts, yet providing no place to discuss/develop impeachment strategy?
TIM H. March 1, 2006:
ActionForum cupports dialogue, not discussion. There is a difference. Discussion comes form percussion, hitting on something over and over--arguing. People who think discussion is important have the view that there are magic words that will somehow change the beliefs of people. If the right words could just be said, people will change. There is no indication that this is true for value based beliefs.

In reality your statement is a distinction without a difference. You sound like a hair-splitter trying to reconcile the ORIGINAL INTENT of these forums with what they have degenerated into. What we're talking about is simply the REPLY function.... something EVERY OTHER FORUM HAS.
TIM H. March 1, 2006:
What works is hearing peoples stories, their beliefs. What also works is having people tell their stories. Change is slow, but happens. Many people on this forum have move me in a different direction, they moved me not through arguments, but through careful examination from many different sides.

RESPONSE: That's just YOUR opinion. Since when is this forum about YOUR needs? Wasn't the original intent to provide MoveOn with useful feedback from the membership? It's not that difficult to have a General Discussion forum AND issue-specific forums.
TIM H. March 1, 2006:
There are many forums out there. There is probably not one structure that will fit everyone. Forums are self-selecting--unless moderators kick people off. If one doesn't like the forum they should simply self select somewhere else.

RESPONSE: Pray tell Tim... what is so difficult about providing forums to suit the needs of ALL MEMBERS?
TIM H. June 14, 2005
MoveOn wants to know what its members think, not what a self selected subgroup of its members think. MoveOn wants its members to be able to address the group as a whole, not just a subgroup.

Really? I believe the nature of the ActionForum is so polarizing it, in essence, is now selecting the members. Anyone who is used to traditional forums or believes in e-democracy will quickly get disgusted and leave... or banned for trying to reform the place. This raises a legitimate question whether those who remain or even thrive in this dysfunctional environment provide a representative cross section of the membership MoveOn claims it wants. I don't believe they can. So when you say we should just "trust" them to rate the posts that may help set the agenda for the organization.... my answer is no thanks!
TIM H. March 5, 2006:
Well, say we had ten groups, most of the comments would still end up in just 3 or 4 of the groups, so there would still be to many to read. There would be too many to read even if they were evenly divided. We trust the majority of our fellow members to rate the comments we can't get to. By dividing the task up amoung all of us, no one has to read all the comments. The top comments simply are the one the majority of us think most important."

The majority thinks the top posts are the most important? That's utter nonsense. You KNOW the rating system can rate higher a post approved by a mere 10 members than one approved by 10,000 members but has 1000 disapprovals. As for telling members that they should just "trust" others to represent them, that is an insult. MoveOn members have a RIGHT to have a forum that presents suggestions in a user-friendly manner... not a poorly designed and operated forum that tries to jam everyone into one forum because of some bizarre "we want members to be on the same page" theory.

In the end there's really NO reason for everyone to read everything. But those interested in a specific topic should be able to read/rate ALL the ideas dealing with that topic. Having numerous issue-specific forums would spread the post load making them easier to read/rate. Forums should not exist forever. They should be created to address issues that the leadership has to make a decision about or needs advice on. There was a recent letter about Bush/Katrina. Before it went out there should have been a forum created asking the membership how best to exploit this issue.

One last thought... I think it's clear you and MoveOn need to think about what this farce of a forum does to MoveOn's reputation.

(revised 3-12)

ulTRAX

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